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Pay-per-click (PPC) advertising is based on competition. You bid on keywords and phrases that will connect inbound leads to your content and sales copy, and your competitors bid on most of the same terms. You compete with small, local entities,
As global spending on advertising continues to increase, ad fraud becomes even more prevalent. Businesses are forced to devote portions of their resources to compensate for bad traffic, metrics, charges, and waste. Pixel stuffing is one of the easiest types
Table of Contents Pay-per-click (PPC) campaigns in competitive industries can be much more intricate than writing a snappy headline. To learn what converts and what shows up at the top of the search engine results pages (SERP), you need advanced