Click Fraud Example: “DrainerBot” Placed Hidden Video Ads
The DrainerBot creators earned millions by receiving commissions through pay-per-view ad views and affiliate payouts from the hidden, unviewable ads.
The Best PPC Blogs to Knockout Your Competitors
Whether you are managing Facebook Ads, Google Ads, or anything PPC related, the blogs will help you keep up with the latest strategies driving success.
Here’s How To Stop Competitors From Clicking Your Ads
Pay-per-click (PPC) advertising is based on competition. You bid on keywords and phrases that will connect inbound leads to your content and sales copy, and your competitors bid on most of the same terms. You compete with small, local entities,
What is Pixel Stuffing?
As global spending on advertising continues to increase, ad fraud becomes even more prevalent. Businesses are forced to devote portions of their resources to compensate for bad traffic, metrics, charges, and waste. Pixel stuffing is one of the easiest types
Top 10 Powerful PPC Tools You Can’t Live Without
Table of Contents Pay-per-click (PPC) campaigns in competitive industries can be much more intricate than writing a snappy headline. To learn what converts and what shows up at the top of the search engine results pages (SERP), you need advanced
What is Bot Traffic?
When most people hear the term “bot traffic,” they think of cybercrime or fake social media views. These are both common uses for bot traffic, but bots themselves are not inherently bad. Depending on the purpose of the bots, they
