NEW New report: We analyzed 200M ad clicks
Fraud Blocker
vs ClickGuard
Fraud Blocker provides enterprise-grade click fraud prevention with email verification and AI-powered reporting for the best all-in-one solution.
Fraud Blocker
vs ClickGuard
Fraud Blocker provides enterprise-grade click fraud prevention with email verification and AI-powered reporting for the best all-in-one solution.
Feature Comparison
Starting Price
Channels Protected
Email Verifications
AI-Powered Features
Performance Booster ⓘ
White Label
G2 Awards
Data Retention
APIs
$79 /mo
Google & Meta Ads
Yes
Yes
Reporting & Chat Support
Yes
Yes
Leader
Spring 2026
3 Months
Starter Plan
Yes
$89 /mo
Google & Meta Ads
Microsoft Ads not API approved
No
No
No
No
Niche
Spring 2026
1 Month
Lite Plan
No
Starting Price
Channels Protected
Email Verifications
AI-Powered Features
Performance Booster ⓘ
White Label
G2 Awards
Data Retention
APIs
$79 /mo
Google & Meta
Yes
Yes
Reporting & Chat
Yes
Yes
Leader
Spring 2026
3 Months
Starter Plan
Yes
$89 /mo
Google & Meta
+Microsoft wihout API
No
No
No
No
Niche
Spring 2026
1 Month
Lite Plan
No
Fraud Blocker is the better
alternative to ClickGuard
Fraud Blocker is the better alternative to ClickGuard
Real-Time Click Fraud Prevention for Your
PPC Campaigns
Automated click fraud scoring and protection
Reduced wasted ad spend by up to 22%
Improve targeting with Perfomance Booster™
INTEGRATES WITH
Instant Email Verification to Avoid Fake Leads
Track email submissions on your lead forms
Verify fake emails with 99% accuracy
Block users with fake emails
View 50+ Data Points for Each Visitor
Get rich details about each of your visitors
View IPs, device info, location, VPN, Adsbot and more
Use our APIs for expanded data solutions
AI-Powered Reports to Uncover Hidden Threats
Analyze your data in seconds with our AI tools
Use our highly trained AI chat for instant support
Real-Time
Click Fraud Prevention
INTEGRATES WITH
Automated, real-time fraud detection
Block bots, competitors and more
Reduce wasted ad spend by up to 22%
Better ROI with “Perfomance Booster“
Instant Email Verification to
Block Fake Leads
Track email form submissions
Verify emails with 99% accuracy
Block users with fake emails
View 50+ Data Points for Each Visitor
Get rich details about your visitors
View IPs, devices, VPNs, Adsbot, etc
Use our APIs for more data options
AI-Powered Reports to Uncover Hidden Threats
Analyze your data in seconds with AI
Use our AI chat for instant support
The Leader in Click Fraud Protection
We are consistently rated a top ad fraud software and “easiest to do business with” on sites like G2.
4,500
Client Accounts
60 Million
IPs Analyzed Monthly
20,000
Domain Names on our Platform
Frequently Asked Questions
What is the main difference between Fraud Blocker and ClickGuard?
The primary difference lies in their operational philosophy and feature set. Fraud Blocker is an all-in-one, user-friendly platform that combines click fraud prevention with built-in email and lead verification.
ClickGuard focuses heavily on granular, rule-based traffic analysis. While ClickGuard requires you to build and manage intricate logic rules manually, Fraud Blocker automates the heavy lifting using an intuitive, score-based system that works out of the box.
Which platform is easier to set up and manage for non-technical users?
Fraud Blocker is the definitive winner for ease of use. Independent user reviews frequently highlight Fraud Blocker’s streamlined interface and two-minute lightweight installation via Google Tag Manager.
ClickGuard features a more technical, medium-to-high complexity setup that requires a deeper understanding of ad-tech logistics to configure protection rules correctly, making it less ideal for fast-moving marketing teams.
3. How do Fraud Blocker and ClickGuard compare on pricing?
Fraud Blocker provides transparent pricing models that deliver enterprise-grade protection without the steep markup.
ClickGuard’s entry plans start at a higher baseline ($89/month) and scale upward rapidly depending on your ad spend and the number of websites you manage.
For businesses looking to maximize their return on investment (ROAS), Fraud Blocker offers a much more cost-effective entry point.
What is Fraud Blocker’s Email Verification feature, and does ClickGuard offer it?
Fraud Blocker includes a built-in Lead & Email Verification tool designed to stop fake bot signups and spam submissions from polluting your CRM. It validates form fields on your landing pages in real time.
ClickGuard is strictly a click-and-visitor tracking software; it does not offer integrated form or email validation, meaning you would need to buy a separate third-party tool to match Fraud Blocker’s full-funnel security.
6. Which advertising networks do these platforms protect?
Both platforms offer robust automation for the industry’s two largest networks: Google Ads and Meta Ads (Facebook/Instagram). However, their broader network ecosystem differs slightly:
- ClickGuard natively supports automated IP and user-level exclusions for Microsoft Advertising (Bing).
- Fraud Blocker chooses to bypass Bing to focus its engineering resources exclusively on maximizing algorithm accuracy and performance for Google and Meta campaigns.
Summary: If a significant portion of your paid traffic relies on Microsoft/Bing search, ClickGuard natively covers it. If your ad budget is directed strictly at Google and Meta, Fraud Blocker delivers a cleaner, more optimized workflow.
7. Can I customize how aggressively traffic is blocked in both systems?
Yes, both tools allow you to adjust your security posture, but they approach customization differently. ClickGuard gives you deep, hands-on control to build custom rules based on specific IP ranges, geo-locations, and custom threat criteria. Fraud Blocker achieves the same security results via an automated, adaptive algorithm that learns fraud behavior on its own—saving you from having to manually micromanage your account thresholds.
Why is Fraud Blocker the preferred choice for most businesses and agencies?
Ultimately, Fraud Blocker offers the best balance of features, value, and usability. By pairing advanced click-fraud prevention with lead spam blocking, Fraud Blocker protects both your ad spend and your sales pipeline. Its predictable pricing, award-winning interface, and marketer-focused support team make it a far more practical choice than the complex, rule-heavy environment of ClickGuard.