JUNIPER RESEARCH REPORT
Quantifying the Cost of Ad Fraud: 2023-2028
Quantifying the
Cost of Ad Fraud:
2023-2028
This comprehensive 18-page report was produced by independent research firm Juniper Research who analyzed over 78,000 datasets of digital ad activity.
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Key Findings In This Report
22%
AD SPEND LOST
TO FRAUD IN 2023
$84B / YR
AD SPEND LOST
TO FRAUD IN 2023
TO FRAUD IN 2023
$170B / YR
AD SPEND LOST
TO FRAUD BY 2028
TO FRAUD BY 2028
$23B / YR
IS RecoverABLE with FraudMitigation Platforms
About The Researchers
Juniper Research has, for two decades, provided market intelligence and advisory services to the global financial sector, retained by many of the world’s leading banks, intermediaries and providers.