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What is Google AdsBot? Here’s the IP Addresses it Uses

  • August 1, 2025
what is google adsbot

Google uses many web crawlers that are essential for getting your website indexed, ranked, and generally found online.

Google uses a pool of ~18 million dedicated IP addresses for their web crawlers. That’s approximately 0.4% of all IP addresses available worldwide (IPv4 addresses). Each Google crawler sends a full user agent string to identify itself, which includes the specific crawler’s name and version. 

This article explains Google’s well known “Adsbot” as well as all of their other web crawlers. 

What does Google Adsbot do?

Google AdsBot is one of Google’s main online web crawlers that is specifically designed to assess the quality and relevance of the landing page your ad directs to. This analysis is crucial as it influences your Ad Quality Score, which directly impacts your ad’s cost-per-click (CPC) and its position on the search page.

Understanding how the AdsBot works can provide you with a competitive edge.

Part of this is knowing that by optimizing your landing pages for both relevance and quality, you can achieve higher rankings at lower costs. But remember, the AdsBot is not just looking for keyword stuffing; it’s analyzing the overall user experience your page offers. This includes factors like:

  • Navigation ease
  • Page load times
  • Content quality
  • User engagement

All of these play into its assessment and can impact how your ad appears and even how much you pay per click.

Read more about Google Adsbot.

Other types of Google web crawlers

Beyond the AdsBot, Google employs a variety of crawlers, each with a specific focus:

  • Googlebot (Web): The main crawler for indexing web pages for Google Search.
  • Googlebot-Image: Tailored for crawling images across the web.
  • Googlebot-Video: Specialized in indexing video content.
  • Googlebot-News: Focused on news content for Google News. The Googlebot News user agent is specifically used for indexing news content for Google News, utilizing the user agent string associated with Googlebot-News.
  • Googlebot-Mobile: Targets mobile-friendly content specifically.
  • Google AdsBot-Mobile Apps: Evaluates the quality of mobile app ads.

Each of these crawlers plays a role in how content is indexed and made discoverable through Google’s various platforms. The different Googlebot user agents are crucial for SEO, each serving a specific role such as indexing images, videos, and news content.

User agent tokens are used by these crawlers, allowing website owners to specify rules in robots.txt using these tokens.

Understanding the significance of user agents is essential for controlling access to website content and ensuring proper indexing by Google.

Read more about Google’s other web crawlers.

Does Fraud Blocker block Google AdsBot?

No.

It is vital that our software doesn’t interfere with any IP address Google uses to analyze your landing pages for quality.

We import Google’s public list of AdsBot IP addresses every 2 weeks to ensure we are using the most recent list and then we whitelist each of those IPs in our system.

In other words, we do not block those IP addresses.

Google adsbot IP addresses on Fraud Blocker

Reports on Fraud Blocker displaying IP addresses from Googlebot

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With real time click fraud prevention, Fraud Blocker ensures you keep the bad traffic out, while letting Google AdsBot and other the good traffic through to your website.

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