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Click fraud questions, answered

Beginner guides, practical tips, and market updates for professional PPC marketers.


Click fraud is projected to cost advertisers over $170 billion annually by 2028. Learn more about the different types of click fraud, how widespread it is, and how to stop it today.

Click fraud basics

New to click fraud? Start with these guides and tutorials
What is pixel stuffing

What is Pixel Stuffing?

As global spending on advertising continues to increase, ad fraud becomes even more prevalent. Businesses are forced to devote portions of their resources to compensate for bad traffic, metrics, charges,…
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What is a viewbot?

What is Invalid Traffic?

Invalid traffic has been skewing analytics data and costing advertisers money since digital advertising first took off in the 90s. Invalid traffic comprises any clicks or impressions that don’t represent…
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what is phishing

What is Phishing?

Phishing is a type of fraud where scammers send emails pretending to be from reputable organizations like Apple, PayPal, and the IRS. The goal is to get you to share…
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what are click bots

What Are Click Bots?

Bots are software applications which are used for many online activities. And while the majority of the activity performed by bots is useful, such as carrying out repetitive tasks or…
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what is a click farm

What is a Click Farm?

Click farms are service providers who offer bulk traffic to websites for a fee. This traffic can be used for everything from inflating social media engagement metrics, to fraudulently clicking…
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what is a viewbot

What is a Viewbot?

Streaming platforms like Twitch, Mixer, and YouTube have recently exploded in popularity, creating the opportunity for the more popular content creators to bring in ad revenue and paid promotions. The…
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Older Posts

what is a botnet

What is a Botnet?

Botnets are used for many fraudulent purposes online. Find out how botnets affect your business marketing efforts, and how to spot and block bot traffic.
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Exclusive Research Report

Quantifying the Cost
of Ad Fraud: 2023-2028

This is in-depth report was produced by independent research firm Juniper Research who analyzed over 78,000 datasets of digital ad activity.