2024 PPC Marketing Glossary
This glossary is a list of terms and definitions commonly used in PPC advertising to help you increase campaign performance.
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Special Research Report
This in-depth report was produced by independent research firm Juniper Research who analyzed over 78,000 datasets of digital ad activity.
- Read a comprehensive 18-page report
- 22% of all ad spend is lost to fraud
- 30% of mobile ad spend is lost to fraud
- $23B is recoverable with fraud tools
