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PPC Marketing Glossary

This glossary is a list of terms and definitions commonly used in PPC advertising to help you increase campaign performance.

PPC Marketing Glossary

A

Ad Delivery

Ad Extensions

Ad Groups

Ad Rank

Ad Relevance

Ad Rotation

AdSense

Ad Scheduling

Auction Insights

Audience Segments

Auto-Tagging

B

Bid Management

Bid Strategy

C

Conversion Rate

Conversion Tracking

Cost-Per-Conversion

Cost-Per-Thousand (CPM)

Custom Segment

Latest Blog Articles

D

Dayparting

Deep Linking

Demand Side Platform (DSP)

Device ID

DV360

E

Enhanced CPC

F

Facebook Ads Manager

Facebook Audience Network

Frequency Capping

G

Google Display Network

Google Forwarding Number

I

Invalid Clicks

K

Key Events

L

Lifetime Value (LTV)

Location Targeting

M

Manager Accounts (MCC)

Match Types

Maximize Conversion Value

Maximize Conversions

N

Coming Soon

O

Optimization Score

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P

Coming Soon

Q

Coming Soon

R

Responsive Search Ads (RSAs)

Return on Ad Spend (ROAS)

S

Seller Ratings

Shared Budgets

Sponsored Ads

Structured Snippets

T

Target CPA

Target ROAS

Targeted Traffic

Tracking Code

U

UTM Tracking

V

View-Through Conversions