Click Fraud Example: “Tekya” Imitated Users
Tekya generates money for cybercriminals by pretending to be a user clicking on ads and banners sourced from legitimate agencies such as Google’s AdMob, AppLovin’ and Facebook.
Click Fraud Example: “DrainerBot” Placed Hidden Video Ads
The DrainerBot creators earned millions by receiving commissions through pay-per-view ad views and affiliate payouts from the hidden, unviewable ads.
The Best PPC Blogs to Knockout Your Competitors
Table of Contents: Best PPC Blogs for 2021 Pay-per-click (PPC) remains one of the essential parts of marketing strategy, and there is a vast amount of resources to guide teams through their journey. Coupled with Search Engine Optimization (SEO),PPC helps
Here’s How To Stop Competitors From Clicking Your Ads
Pay-per-click (PPC) advertising is based on competition. You bid on keywords and phrases that will connect inbound leads to your content and sales copy, and your competitors bid on most of the same terms. You compete with small, local entities,
What is Pixel Stuffing?
As global spending on advertising continues to increase, ad fraud becomes even more prevalent. Businesses are forced to devote portions of their resources to compensate for bad traffic, metrics, charges, and waste. Pixel stuffing is one of the easiest types
Top 10 Powerful PPC Tools You Can’t Live Without
Table of Contents: Top 10 Best PPC Tools for 2021 Pay-per-click (PPC) campaigns in competitive industries can be much more intricate than writing a snappy headline. To learn what converts and what shows up at the top of the search
