Here’s How To Stop Competitors From Clicking Your Ads
Pay-per-click (PPC) advertising is based on competition. You bid on keywords and phrases that will connect inbound leads to your content and sales copy, and your competitors bid on most of the same terms. You compete with small, local entities,
Top 10 Powerful PPC Tools You Can’t Live Without
Table of Contents: Top 10 Best PPC Tools for 2021 Pay-per-click (PPC) campaigns in competitive industries can be much more intricate than writing a snappy headline. To learn what converts and what shows up at the top of the search
What is Bot Traffic?
When most people hear the term “bot traffic,” they think of cybercrime or fake social media views. These are both common uses for bot traffic, but bots themselves are not inherently bad. Depending on the purpose of the bots, they
What is Click Fraud?
What is click fraud? Click fraud is nefarious activities aimed to generate revenue from ads which are primarily never seen or clicked on by humans. By repeatedly clicking on an advertisement that compensates publishers on a PPC basis, the fraudster
What is Invalid Traffic?
Invalid traffic has been skewing analytics data and costing advertisers money since digital advertising first took off in the 90s. Invalid traffic comprises any clicks or impressions that don’t represent deliberate, human intent to view the content. They can be
Report: Click Fraud in 2021
Share on facebook Facebook Share on twitter Twitter Share on linkedin LinkedIn Share on email Email This text is placeholder. What’s Wrong with my PPC Campaigns? Just about all who have delved into online advertising have experienced this — you
