How to Write Copy for Google Ads (With 8 Real Examples)
Read winning strategies for writing great Google Ads copy, with examples from e-commerce, SaaS, home services, travel, and more.
New report:
Invalid Click Rate Benchmarks
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Beginner guides, practical tips, and market updates for professional PPC marketers.
G2 Results: Fraud Blocker Wins 20 Awards Including “Best Results” and “Best Usability”
Fraud Blocker receives 20 awards from G2 for their Fall 2024 Review.
PPC Formulas: Calculate ROAS, ROI, CPM, CPA, LTV and More
Here’s how to calculate core PPC metrics including ROAS, CPC, LTV, ROI and more.
Here’s How to Stop Fake Clicks From Wasting Your Money
Learn where fake clicks come from and how to remove them from your ad campaigns.
Device Spoofing: A Guide to Detection and Prevention
What is device spoofing? Learn about how device spoofing happens, and steps to protect your marketing campaigns from fraud.
The Hidden Cost of Click Fraud on Your Analytics & Marketing ROI
See how click fraud affects your ad spend across platforms like Google & Meta. Learn how to protect your ROI and analytics.
Is Click Fraud Illegal? What the Law Says Across Different Countries
Learn how click fraud is prosecuted globally, from U.S. state laws to international regulations, and why it can be hard to prove.
TikTok Spam Bots: Here’s How to Block Comment Spam and Bots
Here's steps you can take to block bots on TikTok, including 30 keywords for your comment block list.