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JUNIPER RESEARCH REPORT

The Global Cost
of Ad Fraud:
2023-2028

The Global Cost
of Ad Fraud:
2023-2028

This comprehensive 18-page report was produced by independent research firm Juniper Research who analyzed over 78,000 datasets of digital ad activity.

how much ad fraud is there 22 percent
how much ad fraud is there
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how much ad fraud is there 22 percent
how much ad fraud is there

Key Findings In This Report

22%

AD SPEND LOST
TO FRAUD IN 2023

$84B / YR

AD SPEND LOST
TO FRAUD IN 2023

$170B / YR

AD SPEND LOST
TO FRAUD BY 2028

$23B / YR

IS RecoverABLE with Fraud
Mitigation Platforms
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About The Researchers

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Juniper Research has, for two decades, provided market intelligence and advisory services to the global financial sector, retained by many of the world’s leading banks, intermediaries and providers.