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Facebook Audience Network


What is the Facebook Audience Network?

The Facebook Audience Network is an advertising platform that extends the reach of Facebook ads to third-party mobile apps and websites. This allows you to engage with your target audience beyond Meta products (Facebook, Instagram, etc), while utilizing the same detailed targeting and measurement tools.

Facebook Audience Network supports a variety of ad formats, including video, native, interstitial, and banner ads, providing a flexible and effective way to reach users across the digital landscape. We’ll cover how you can use it as an advertiser, as well as how you can use it to monetize your app or website.

How does the Facebook Audience Network work?

Audience Network uses Facebook’s vast data on user preferences and behavior to place ads across its network of partner sites and apps.

When a user interacts with Facebook, the platform collects data on their interests and activities. Audience Network uses this information to show personalized ads to these users when they visit websites and use apps within the network. This allows for ads that are highly relevant to the audience, and increases the likelihood of engagement and conversion.

How do I run ads on the Facebook Audience Network?

Launching ads on the Facebook Audience Network will extend your advertising reach beyond Facebook and Meta properties. Follow this step-by-step guide to set up your campaign to run ads on the Audience Network:

  1. Create Your Campaign: Navigate to Ads Manager and select the “+ Create” button to start crafting your ad.
  2. Select an Objective: Choose an objective from the list that is eligible for the Audience Network and click “Continue” to proceed. Here are the supported objectives:
    • Awareness (video only)
    • Traffic
    • Engagement (video only)
    • App promotion
    • Leads
    • Sales
  3. Configure Your Ad Set: At the Ad Set level, define your audience, targeting parameters, budget, and schedule so your ad reaches the right people at the right time.
  4. Choose “Manual Placements”: In the placements section, click “Edit” and select “Manual placements”. ✨Special Note: Facebook hides it. You must hover over the placements section to reveal the option. They want all users to use it (which we don’t recommend for most users
  5. Finalize & Publish Your Placements: After selecting your placements, click “Publish” to complete your Ad Set.

Is the Facebook Audience Network worth it?

Depending on your objectives, utilizing the Audience Network’s reach can help you reach your marketing goals. Here are a few benefits to the audience network:

Extended Reach: Facebook Audience Network significantly broadens your advertising reach, enabling you to connect with users outside of Facebook.

Maximizes Spending: If your goal is to maximize spending, Audience Network helps do just that, ensuring that your budget is used based on the criteria you outline in your campaign setup.

Potentially High Engagement: Ads delivered through Facebook Audience Network are tailored to the interests and behaviors of your target audience, leading to higher engagement rates.

Versatile Formats: The variety of ad formats available allows for creative and flexible campaign strategies.

Frequently asked questions

Is it possible to use Facebook Audience Network without advertising on Facebook?

No. You’re required to run ads on Facebook as well as it leverages the same platform and data for ad placements.

Can I choose specific apps or websites for my ads to appear on within the Audience Network?

While you cannot select specific apps or sites, you can use category controls and block lists to exclude types of content you wish to avoid. Use tools like our Fraud Blocker Meta Prevention tool, which automatically detects bad traffic and creates an exclusion list to improve your traffic quality.

What ad placement sizes can I use in Facebook Audience Network?

Facebook Audience Network allows you to use a wide range of aspect ratios depending on the ad type. See the table below for more information:

Can I Make Money with Facebook Audience Network?

The short answer is yes. If you have an app, you can sign up as a publisher to monetize your app by displaying ads from advertisers on the Audience Network. You need to set up Monetization Manager, which allows you to manage app monetization.

Account Setup: Create a Meta Business Manager account or log in if you already have one. You need a Business Manager account to access Monetization Manager, the dedicated platform for Audience Network ad monetization management.

App Registration: Adding your app details and follow any instructions for review. The Meta team will conduct a review to ensure it aligns with our policy standards.

Create Placements: Set up your first ad placement by selecting formats you’d like to allow (rewarded video, playables, interstitials). This step requires integrating the Audience Network SDK into your app.

Start Earning: With your app published, you can begin generating ad revenue. Payments from ad earnings are deposited monthly into your designated bank account.

Learn more about monetizing your app.

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