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October 19, 2023
Click fraud questions, answered
Beginner guides, practical tips, and market updates for professional PPC marketers
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Click fraud is projected to cost advertisers over $170 billion annually by 2028. Learn more about the different types of click fraud, how widespread it is, and how to stop it today.
Most Recent
Instagram Spam Bots: Here’s How To Stop The Madness
October 11, 2023
[Press] Fraud Blocker Releases New Research Report on Ad Fraud
September 26, 2023
Instagram Spam Bots: Here’s How To Stop The Madness - How to Get a Refund For Invalid Clicks From Google Ads
- Made-For-Advertising Websites Are Still Harming Advertisers (Exclude These 280+ Sites Now)
- The Ultimate Negative Keyword List (400+ Keywords to Use Now)
- The Most Expensive Google Ads Keywords in 2023
Click fraud basics
New to click fraud? Start with these guides and tutorials
What is Pixel Stuffing?
As global spending on advertising continues to increase, ad fraud becomes even more prevalent. Businesses are forced to devote portions of their resources to compensate for bad traffic, metrics, charges,…
What is Bot Traffic?
When most people hear the term “bot traffic,” they think of cybercrime or fake social media views. These are both common uses for bot traffic, but bots themselves are not…
What is Invalid Traffic?
Invalid traffic has been skewing analytics data and costing advertisers money since digital advertising first took off in the 90s. Invalid traffic comprises any clicks or impressions that don’t represent…
What is Phishing?
Phishing is a type of fraud where scammers send emails pretending to be from reputable organizations like Apple, PayPal, and the IRS. The goal is to get you to share…
What Are Click Bots?
A bot is a software application that is programmed to perform repetitive tasks automatically. Some bots provide convenience, like Siri and Cortana. Other bots imitate human behaviors to execute fraud.…
What is Ad Stacking?
Cost-per-thousand (CPM) and pay-per-click (PPC) advertising are types of paid digital advertising based on impressions and clicks. The customer will pay a predetermined fee for every click or every 1,000…
What is a Click Farm?
A click farm is a workforce whose job is to click on paid display ads for their employer, known as the fraudster, click farmer, or click farm master. They can…
What is a Viewbot?
Streaming platforms like Twitch, Mixer, and YouTube have recently exploded in popularity, creating the opportunity for the more popular content creators to bring in ad revenue and paid promotions. The…
Special Research Report
This in-depth report was produced by independent research firm Juniper Research who analyzed over 78,000 datasets of digital ad activity.
- Read a comprehensive 18-page report
- 22% of all ad spend is lost to fraud
- 30% of mobile ad spend is lost to fraud
- $23B is recoverable with fraud tools
Older Posts
Fraud Blocker wins G2’s coveted “Momentum Leader” award, among others
G2 awarded Fraud Blocker with 5 badges as part of their Fall 2023 Grid Report.
Google’s TrueView is Costing Advertisers Billions in ‘Ad Fraud’
New bombshell report shows many video ads are hidden from advertisers
Top 10 AI Marketing Tools You Will Actually Use
Here's our hand-picked list of the AI marketing tools you'll actually want to use (vaporware not included).
The Most Expensive Google Ads Keywords in 2023
See which keywords are the most expensive in 2023 and how to avoid paying for high CPCs.
