Click fraud questions, answered
Beginner guides, practical tips, and market updates for professional PPC marketers
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Click fraud is projected to cost advertisers over $170 billion annually by 2028. Learn more about the different types of click fraud, how widespread it is, and how to stop it today.
Most Recent
What is CAPTCHA and Why Bots Solve it 99% of the Time
April 17, 2024
How Does Google Ads Prevent Click Fraud?
April 9, 2024
- Instagram Spam Bots: Here’s How To Stop The Madness October 11, 2023
- Facebook Spam Bots: How to Get Rid of Annoying Bots February 8, 2024
- Poll Bots: Faking Poll Results With Bots January 18, 2024
- Votebots: How to Make ‘Em and How to Stop ‘Em January 8, 2024
- The Most Expensive Google Ads Keywords in 2024 January 7, 2024
Click fraud basics
New to click fraud? Start with these guides and tutorials
What is Pixel Stuffing?
As global spending on advertising continues to increase, ad fraud becomes even more prevalent. Businesses are forced to devote portions of their resources to compensate for bad traffic, metrics, charges,…
What is Bot Traffic?
When most people hear the term “bot traffic,” they think of cybercrime or fake social media views. These are both common uses for bot traffic, but bots themselves are not…
What is Invalid Traffic?
Invalid traffic has been skewing analytics data and costing advertisers money since digital advertising first took off in the 90s. Invalid traffic comprises any clicks or impressions that don’t represent…
What is Phishing?
Phishing is a type of fraud where scammers send emails pretending to be from reputable organizations like Apple, PayPal, and the IRS. The goal is to get you to share…
What Are Click Bots?
A bot is a software application that is programmed to perform repetitive tasks automatically. Some bots provide convenience, like Siri and Cortana. Other bots imitate human behaviors to execute fraud.…
What is Ad Stacking?
Cost-per-thousand (CPM) and pay-per-click (PPC) advertising are types of paid digital advertising based on impressions and clicks. The customer will pay a predetermined fee for every click or every 1,000…
What is a Click Farm?
A click farm is a workforce whose job is to click on paid display ads for their employer, known as the fraudster, click farmer, or click farm master. They can…
What is a Viewbot?
Streaming platforms like Twitch, Mixer, and YouTube have recently exploded in popularity, creating the opportunity for the more popular content creators to bring in ad revenue and paid promotions. The…
This in-depth report was produced by independent research firm Juniper Research who analyzed over 78,000 datasets of digital ad activity.
- Read a comprehensive 18-page report
- 22% of all ad spend is lost to fraud
- 30% of mobile ad spend is lost to fraud
- $23B is recoverable with fraud tools
Older Posts
How To Detect Click Fraud: Signs and Ways to Block Invalid Traffic
- April 24, 2024 2:44 pm
- by Fraud Blocker's Senior Editor
Learn more about how to invalid traffic and how to stop it.
What is Brand Bidding? This Proves You Should Bid on your Brand Name
- April 18, 2024 8:54 pm
- by Fraud Blocker's Senior Editor
This case study shows why bidding on your brand name can boost your ad performance.
What is CAPTCHA and Why Bots Solve it 99% of the Time
- April 17, 2024 7:31 pm
- by Fraud Blocker's Senior Editor
Learn about the different types of CAPTCHA and how to stop the bots.
How Does Google Ads Prevent Click Fraud?
- April 9, 2024 3:17 pm
- by Fraud Blocker's Senior Editor
Google Ads helps prevent click fraud but they don't do nearly enough.
Popular Articles
- How to Get a Refund For Invalid Clicks From Google Ads May 19, 2022 by Fraud Blocker's Senior Editor
- The Most Expensive Google Ads Keywords in 2024 January 7, 2024 by Fraud Blocker's Senior Editor
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- Made-For-Advertising Websites Are Still Harming Advertisers (Exclude These 330+ Sites Now) October 3, 2023 by Fraud Blocker's Senior Editor