Email Verification Explained: Your Weapon Against Fake Leads
October 13, 2025
New report:
Invalid Click Rate Benchmarks
Click fraud questions, answered
Beginner guides, practical tips, and market updates for professional PPC marketers.
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Click fraud is projected to cost advertisers over $170 billion annually by 2028. Learn more about the different types of click fraud, how widespread it is, and how to stop it today.
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Click fraud basics
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Email Verification Explained: Your Weapon Against Fake Leads
Email verification is an easy win against fake leads. It confirms real addresses and protects your marketing performance. See the best ways to use it.
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Popular Articles
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Exclusive Research Report
Quantifying the Cost
of Ad Fraud: 2023-2028
This is in-depth report was produced by independent research firm Juniper Research who analyzed over 78,000 datasets of digital ad activity.
- Read a comprehensive 18-page report
- 22% of all ad spend is lost to fraud
- 30% of mobile ad spend is lost to fraud
- $23B is recoverable with fraud tools