Google Ads Transparency Center: The 2025 Pro Guide
September 21, 2025
New report:
Invalid Click Rate Benchmarks
Click fraud questions, answered
Beginner guides, practical tips, and market updates for professional PPC marketers.
FEATURED
Click fraud is projected to cost advertisers over $170 billion annually by 2028. Learn more about the different types of click fraud, how widespread it is, and how to stop it today.
MOST RECENT
Top 5 ClickCease Alternatives
September 17, 2025
Top Click Fraud Protection Software: Ranked for 2025
September 4, 2025
Click fraud basics
New to click fraud? Start with these guides and tutorials
Domain Spoofing Explained: Learn How to Stop This Cyber Threat
Domain spoofing is a cyber attack where hackers use fake domains to impersonate legitimate websites or emails. Learn to prevent these attacks today.
Here’s How to Stop Fake Clicks From Wasting Your Money
Learn where fake clicks come from and how to remove them from your ad campaigns.
The 12 Most Common Types of Click Fraud
Here's the most common types of click fraud on the web today.
Competitor Click Fraud: Stop Rivals, Protect Your PPC Campaigns
Understand competitor click fraud and how to fight back. Get expert tips and tools to protect your ad spend.
What is Pixel Stuffing?
As global spending on advertising continues to increase, ad fraud becomes even more prevalent. Businesses are forced to devote portions of their resources to compensate for bad traffic, metrics, charges,…
What is Bot Traffic?
When most people hear the term “bot traffic,” they think of cybercrime or fake social media engagements from view bots. These are both common uses for bot traffic, but bots…
What is Invalid Traffic?
Invalid traffic has been skewing analytics data and costing advertisers money since digital advertising first took off in the 90s. Invalid traffic comprises any clicks or impressions that don’t represent…
What is Ad Stacking?
There are various ways to run PPC ad campaigns, with display ads often being seen as one of the most useful and engaging. And while display ads are creative way…
Older Posts
Google Ads Transparency Center: The 2025 Pro Guide
Discover how to use the Google Ads Transparency Center [Google Ad Library] to spy on competitors, uncover ad strategies, and improve your campaigns.
Top 5 ClickCease Alternatives
Discover the best alternatives to ClickCease such as Fraud Blocker, Traffic Guard and ClickGUARD.
Top Click Fraud Protection Software: Ranked for 2025
Discover the best click fraud protection software in 2025 to block bots, save ad spend, and boost ROI on your PPC campaigns.
12 Proven Marketing Strategies for Tech Companies (With Real-World Examples)
Discover 12 proven marketing strategies for tech companies, from SEO and content marketing to partnerships and affiliate.
Popular Articles
Confused about certain language? Learn more easily.
Check out our large PPC glossary for more information.
Exclusive Research Report
Quantifying the Cost
of Ad Fraud: 2023-2028
This is in-depth report was produced by independent research firm Juniper Research who analyzed over 78,000 datasets of digital ad activity.
- Read a comprehensive 18-page report
- 22% of all ad spend is lost to fraud
- 30% of mobile ad spend is lost to fraud
- $23B is recoverable with fraud tools