New report:
Invalid Click Rate Benchmarks
All-New Features: Our Next Big Release is Here 🎉
- By Fraud Blocker's Senior Editor
- August 7, 2025
[UPDATED August 8, 2025 with additional new features]
Today we’re proud to announce our latest software upgrade and newest features 🥳. These are live today and included at no additional cost in every one of our plan types.
This major release provides more protection against ad fraud, to save you more money, increase your conversions and maximize your efficiency.
Here’s a list of features we just released:
Added device IDs
Device IDs have been a critical part of our fraud detection algorithms. They allow us to monitor a user’s behavior regardless of the IP addresses they interact with. You can now view these IDs in your “Reports” page of our web app. Learn more about device IDs.
New customization: Device-to-IP ratio
It’s common for devices to interact with multiple IP addresses in a single session on your website. This is especially true for users who are traveling and use mobile data or connect to different Wi-Fi networks during their journey. We monitor this IP-to-device ratio closely and immediately block any users that exceed our limits. Learn more about device-to-IP ratios.
Detection of AI crawlers
Our platform detects if an AI crawler visits your website, such as from OpenAI, Anthropic and Perplexity. We do this through a combination of IP addresses provided by the LLMs or by using “User-Agent” strings. Learn more about how we track AI crawlers (LLM bots).
Once detected, you can view these crawlers in your Fraud Blocker reports 😄.
New invalid click data
You can now view additional details about your invalid clicks in a new drop down menu on your “Fraud Score” page. This includes browser, operating system, and device ID.
Blocking by city, region and state
Previously you could only block IPs by country, but now we’ve expanded this to allow you to block IPs by city or region/state 🤩.
Still paying for ad clicks outside your target area? Check out our article: How to Stop Google from Showing Ads Outside Your Target Location
Direct APIs
By popular request, we have expanded our APIs so developers can access our data (Previously we have made our APIs available via Zapier). For a limited time, this is available for all plans and there is no additional usage costs. Learn more about our API and the types of data you can access.
Clearer, color-coded reports
We provide a TON of data in our reports and it can be overwhelming for new users of our platform, so we color-coded some of the key areas including our fraud score and conversion columns. All of these little improvements add up to a simpler and richer experience for our customers.
New "Refer & Earn" program
Love Fraud Blocker?
We’ve launched a new way for you to refer your friends and colleagues directly inside our platform. Now you can easily grab your custom link and share it with your network to earn recurring monthly revenue for each referral. Learn more about our “Refer & Earn” program.
And more new features...
- Meet our new AI & technology advisor – Robert Broomandan
- Improved Metabot transparency
- Zapier API integration
- Easier Google Ads re-connection UX
- Minor bug fixes
There’s no better time to try Fraud Blocker today. Start with our 7-day free trial and see how much money you can save.
Facebook
Twitter
LinkedIn
Email
More from Fraud Blocker
More new features to help you prevent click fraud and out-perform your competitors.
Fraud Blocker is Now Integrated with Zapier 🎉
Connect Fraud Blocker to over 5,000 different apps via Zapier, the most extensive automation platform
G2 Results: Fraud Blocker Wins 20 Awards Including “Best Results” and “Best Usability”
Fraud Blocker receives 20 awards from G2 for their Fall 2024 Review.