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What is IP Spoofing – How Can You Spot & Block It?

what is ip spoofing

Much like a postal address ensures the mail reaches the right doorstep, an IP address guarantees data packets find their way to the correct digital device.

However, IP addresses can become tools for deception. By impersonating another computer system, cybercriminals can carry out malicious actions and bypass IP address authentication to breach all kinds of systems and networks. And with implications for businesses, ranging from operational risks to marketing anomalies, understanding and avoiding IP spoofing is a key strategy to prevent many forms of internet fraud.

What exactly is an IP address?

An IP (Internet Protocol) address is the unique address for your internet connected device on a specific network. This is usually made up of four or five sections of up to three numbers, separated by periods (IPv4) or colons (IPv6).

A standard (IPv4) IP address will look something like this:


Typically, the first three sections identify the network, while the final sections identify the device.

An IPv6 address is slightly more complex, with a longer character stream and more characters (up to 39).

An IPv6 address might look like this:


Most networks use both IPv4 and IPv6.

Your devices IP address will change depending on where you connect. So for example, if you connect your phone to your home wi-fi, you will have a specific IP address. But then if you take that same device to a coffee shop and connect via the wi-fi there, you’ll have a totally different IP address. And if you use your mobile network, again, your IP address will be different.

But the IP address is a crucial part of internet traffic. Without IP addresses, sending and receiving data online would be like trying to send a letter without a mailing address – directionless and futile.

How does an IP spoofing attack work?

IP spoofing is the manipulation, or outright falsification, of an IP packet by the sender. It is usually performed using either a VPN, proxy or within software such as malware.

The perpetrator sends a request to a server using an IP address indicating that they are a trusted source. This deceptive practice can trick the receiving system or network into accepting the incoming traffic as legitimate, a process often used by bots or devices infected with malware.

This obfuscation allows the fraudulent party to hide their true identity, enabling them to bypass IP address-based security measures, or impersonate another device.

Attackers craft IP packets with a forged source IP address to launch a range of malicious activities, which can include the merely annoying, such as spam attacks, to the deeply malicious such as fraud or serious cyber attacks.

What can IP address spoofing be used for?

IP spoofing is used for a wide range of cyber threats and attacks. In general, if an attacker wants to hide their true identity, they can use IP address spoofing to avoid detection. This technique is often employed in various types of IP spoofing attacks, such as man-in-the-middle attacks and DDoS attacks.

Some of the most common uses of IP spoofing include:

  1. Distributed Denial of Service (DDoS) Attacks: One of the most damaging forms of cyber attack, a DDoS attack is where hackers direct a massive amount of traffic to a target server or network, effectively taking it offline. DDoS attacks often use spoofed IP addresses to hide their origin.
  2. Man-in-the-Middle (MitM) Attacks: Spoofing is often used in MitM attacks, where the attacker intercepts and possibly alters the communication between two parties who believe they are directly communicating with each other.
  3. Ad Fraud: Compromised servers or botnets are regularly used to perform high volumes of fraudulent clicks on paid ads. Ad fraud is thought to affect around 90% of all PPC display campaigns.
  4. Account Takeovers: By using botnet devices, hackers can use stolen login credentials to access databases, financial details, servers and much more. Spoofed IP addresses are a key part of this fraud.
  5. Spam Attacks: Spam can be more than just an annoyance. Spam bots can complete your lead capture forms, inject toxic links into your website and flood your comments and inboxes – all facilitated by spoofed IPs.

While these are some of the most common forms of online fraud or hacker attacks, IP spoofing is used in almost all forms of cyber crime. From spam injection to ransomware, IP spoofing helps hackers stay hidden and carry out their activity.

How can you spot IP spoofing?

A big problem with IP spoofing is that it does not leave external signs of tampering and can appear legitimate from the outside. However, certain signs and tools can help businesses detect manipulated IP addresses:

  1. Unexplained Traffic Surges: A sudden, inexplicable increase in traffic, especially from regions not matching your typical user base, can indicate IP spoofing.
  2. Irregularities in Server Logs: Analyzing server logs for discrepancies, such as multiple failed login attempts from the same IP address in a short timeframe or traffic from known malicious IP addresses, can signal an attack.
  3. Inconsistencies in Packet Travel: Tools that analyze the time-to-live (TTL) value in packets can help identify spoofed packets. A significant difference between the expected and actual TTL values may indicate spoofing.
  4. Mismatching Geolocations: IP address geolocation can uncover discrepancies between the stated and actual locations of internet traffic, hinting at possible spoofing. This often occurs with VPNs, proxy servers and botnets.
  5. Network Performance Monitoring Tools: Implementing advanced network performance monitoring solutions equipped with security features, such as routers and firewalls, can help automatically detect and alert about anomalies indicative of spoofing.
  6. Fraud Prevention Tools: Specific tools are made to detect suspicious behavior such as a mismatch between the source IP address and its true identity.

Mitigating and preventing IP spoofing

Protecting against IP spoofing requires a multifaceted approach. Here are a few ideas to stop IP spoofing:

Inbound and Outbound Filtering

Implementing ingress (inbound) filtering on networks can prevent packets with incorrect source IP addresses from entering the network. This is achieved through packet filtering, which analyzes incoming traffic to ensure it is legitimate.

Similarly, egress (outbound) filtering ensures your outgoing traffic has legitimate internal IP addresses, reducing the chance of your network being used for spoofing.

Prevent Internal Attacks

Egress filtering also prevents internal attackers from launching IP spoofing attacks against external machines by ensuring that only legitimate internal IP addresses are used in outgoing traffic.

Use Authentication and Encryption

Using secure, authenticated connections like SSL/TLS for websites can help protect against MitM attacks, spam injection and other spoofing-related attacks.

Regularly Monitor Traffic

Continuous monitoring of network traffic and regular analysis of logs can help quickly identify and mitigate potential spoofing activities.

Review Trusted IP Addresses

Attackers may impersonate a trusted IP address in an attempt to bypass network security measures, and exploit trust relationships between your machines to carry out spoofing attacks. 

Managing Blacklists

If you use a tool to detect IP spoofing, you should also add these suspicious addresses to a blacklist. This prevents these forms of malicious traffic from accessing your databases, ads or network in the future.

It might also be worth managing a “whitelist”, which is a list of trusted IP addresses.

Preventing IP spoofing fraud on your PPC ads

IP address spoofing is a common method for ad fraud bots to interact with your ad campaigns. By using a tool to track incoming packets and block spoofed IP addresses, it’s possible to greatly reduce the fake clicks on your ad campaigns.

And considering that fraud affects around 20% of all Google Ads campaigns, blocking bad traffic is a must for business owners or professional marketers.

Fraud Blocker is fast becoming the choice of pro-marketers around the world, with real-time IP address tracking and blacklist management. Stop botnets, click farms, and other malicious traffic on your Google Ads and Facebook Ads – and even export your IP blacklist to other ad networks such as Bing, Adroll and more…

Run a free traffic audit with our 7 day free trial.


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