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Device Spoofing: A Guide to Detection and Prevention
- February 22, 2025
What is device spoofing?
Device spoofing is the act of disguising or faking a device’s identity by altering or masking its unique characteristics. It can be done in a variety of ways, including IP address spoofing, MAC address spoofing, browser user agent spoofing, and more.
While the techniques and types vary, they all share a common goal: to deceive systems into accepting a fraudulent identity. The end result for your business can range from mild to very severe, including problems like financial losses or compromised data security. We’ll look at what device spoofing looks like, how it happens, and what you can do to prevent or mitigate its effects.
How does device spoofing happen?
Device spoofing occurs by altering data sent from a device, but how does it happen?
Here are a few common tools and methods:
- Proxy Servers: These act as intermediaries, masking the original device details.
- Virtual Private Networks (VPNs): VPNs can obscure a user’s real IP address, making it appear as if they are connecting from a different location.
- Browser Extensions or Tools: Some tools are designed to change browser characteristics to hide a user’s identity.
Types of device spoofing
Device spoofing comes in many flavors: from altering an IP address to mimicking a legitimate wifi network, device spoofing comes in various forms, each posing unique risks. Below are the most common types, along with a few more unique examples:
IP address spoofing
IP address spoofing is one of the most common forms of device spoofing, where the source IP address is changed to make the visit appear as though it originated from a different device. In most cases, this is accomplished by altering the packet header.
Changing the IP address allows attackers to bypass firewalls, evade detection, and exploit trusted networks. By disguising their true IP addresses, cybercriminals can carry out large-scale attacks without being easily traced (this method is often used in DDoS attacks).
Read More: What is IP Spoofing – How Can You Spot & Block It?
Browser spoofing (user agent spoofing)
Browser spoofing, aka “user agent spoofing”, is when the user agent string is modified. The “user agent string” is a line of text sent by a web browser to identify itself to web servers, and typically contains information about the browser type, operating system, and device being used.
By altering this string, attackers can disguise the true nature of the device or browser, making it appear as though the request is coming from a different source. This is sometimes used in software development for testing, but can also be used for ad fraud, and to avoid detection by security systems.
GPS Spoofing
In GPS spoofing, the GPS signals received by a device are manipulated to make it appear as though the device is in a different location. This affects industries that rely on location-based services (e.g. logistics, mobile gaming, etc).
One example consequence of this type of spoofing: advertisers who rely on accurate location data can be deceived into serving ads to users in fake locations, leading to wasted ad spend.
MAC address spoofing
Your MAC address (Media Access Control address) is assigned to each device connected to a network, and helps to identify different devices using the same local network like computers, mobile phones, smart devices, gaming consoles, etc.
For example, an attacker can change the MAC address of a device to make it appear like a known, trusted device on a network, which can be then used to get around network controls or other methods of tracking.
Other types of spoofing
There are a few different types of spoofing that are less prevalent than the ones we just covered, including:
- IMEI spoofing: The IMEI number is a unique identifier assigned to each mobile device, and spoofing it can have serious implications for mobile security. It can be used to get around device blacklists or tracking efforts by law enforcement. By changing the IMEI number, attackers can make stolen or counterfeit devices appear legitimate.
- WiFi SSID spoofing: This creates a fake WiFi network with the same name (SSID) as a legitimate one, luring users into connecting to it. This method is often used in phishing attacks to intercept sensitive data, spread malware, and conduct Man-in-the-Middle attacks. Once connected to the spoofed network, attackers can easily capture login credentials and other personal information from unsuspecting users.
How device spoofing can affect your marketing
Device spoofing isn’t just an issue of data security, but it also can create problems in your marketing campaigns. See how it can affect your different marketing channels below:
Impact on Google Ads
Device spoofing can affect your Google Ads campaigns by generating fraudulent clicks and impressions, which leads to inflated costs (this affects your performance metrics, too). This type of spoofing can result in click fraud, invalid traffic, and targeting inaccuracies, all of which drain your budgets and reduce the chances of running efficient campaigns.
Impact on Meta Ads (Facebook and Instagram)
Meta Ads are also vulnerable to device spoofing. Spoofed devices can be used to generate fake impressions, which can cause problems in your audience segments. This leads to reduced targeting efficiency and wasted ad spend.
Impact on Other Channels
Other ad channels like programmatic advertising or affiliate marketing, may also be at risk. The issues caused by device spoofing are similar to Meta ads – fraudulent impressions from spoofed devices, inaccurate attribution, and wasted ad spend.
Detecting device spoofing
Now that we know how device spoofing occurs, its important to learn how to detect when it occurs. Ideally, you take proactive steps to protect your digital infrastructure. Here are a few ways you can detect device spoofing:
- Look for traffic anomalies. This involves monitoring network traffic for unusual patterns, such as unexpected IP address changes or inconsistent user agent behavior.
- Check IP reputation. Performing IP reputation checks will help you identify malicious IP addresses by analyzing their history, flagging those associated with previous attacks.
- Analyze the user agent. This can reveal inconsistencies between the user agent string and expected device behavior, and may help to detect spoofed browsers or devices.
- Filter MAC addresses. This is usually done by your network admin, and allows for access control by permitting only recognized MAC addresses. This makes it harder for spoofed devices to infiltrate.
Many of these detection methods require software or advanced monitoring techniques, and utilizing software similar to what is offered at Fraud Blocker can help you mitigate the effects of device spoofing.
Read more about how to exclude suspicious IP addresses in Google Ads
Boost your ad performance by preventing click fraud
Device spoofing is a complex challenge that requires consistent and proactive measures from businesses and marketers. Hopefully, you’ve found this helpful to understand the techniques used by fraudsters and the importance of comprehensive security strategies.
One of the most effective ways to combat device spoofing and other forms of ad fraud is to implement a click fraud solution like Fraud Blocker.
Fraud Blocker is designed to protect you from fraudulent clicks, and other deceptive practices that negatively impact your marketing efforts in channels like Google and Meta ads. By leveraging our advanced algorithms and real-time monitoring, we work to identify and block spoofed devices, ensuring that your ad budget is spent on genuine, high-quality traffic.
Investing in a robust click fraud prevention tool helps you have peace of mind knowing that your marketing budget is spent efficiently, your analytics remain accurate, and your campaigns deliver the maximum possible return on investment.
If this sounds remotely interesting or something you could benefit from, check out our no risk, 7-day trial: it’s completely free, easy to set up, and some customers have reported solid results very quickly.
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