Click fraud questions, answered
Beginner guides, practical tips, and market updates for professional PPC marketers
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Click fraud is projected to cost advertisers over $100 billion annually by 2023. Learn more about the different types of click fraud, how widespread it is, and how to stop it today.
Most Recent
How to Get a Refund For Invalid Clicks From Google Ads
May 19, 2022Made-For-Advertising Websites Are Still Harming Advertisers (Exclude These 280+ Sites Now)
June 3, 2022The Ultimate Negative Keyword List (400+ Keywords to Use Now)
July 20, 2022Honeypot: Your Secret Weapon to Easily Identify Bots
September 7, 2022What is a Viewbot?
May 4, 2021
Click fraud basics
New to click fraud? Start with these guides and tutorials
What is Pixel Stuffing?
As global spending on advertising continues to increase, ad fraud becomes even more prevalent. Businesses are forced to devote portions of their resources to compensate for bad traffic, metrics, charges,…
What is Bot Traffic?
When most people hear the term “bot traffic,” they think of cybercrime or fake social media views. These are both common uses for bot traffic, but bots themselves are not…
What is Invalid Traffic?
Invalid traffic has been skewing analytics data and costing advertisers money since digital advertising first took off in the 90s. Invalid traffic comprises any clicks or impressions that don’t represent…
What is Phishing?
Phishing is a type of fraud where scammers send emails pretending to be from reputable organizations like Apple, PayPal, and the IRS. The goal is to get you to share…
What Are Click Bots?
A bot is a software application that is programmed to perform repetitive tasks automatically. Some bots provide convenience, like Siri and Cortana. Other bots imitate human behaviors to execute fraud.…
What is Ad Stacking?
Cost-per-thousand (CPM) and pay-per-click (PPC) advertising are types of paid digital advertising based on impressions and clicks. The customer will pay a predetermined fee for every click or every 1,000…
What is a Click Farm?
A click farm is a workforce whose job is to click on paid display ads for their employer, known as the fraudster, click farmer, or click farm master. They can…
What is a Viewbot?
Streaming platforms like Twitch, Mixer, and YouTube have recently exploded in popularity, creating the opportunity for the more popular content creators to bring in ad revenue and paid promotions. The…
This comprehensive guide reveals the main types of click fraud and how you can save millions in wasted ad spend.
- 5 real examples of click fraud
- Learn the leading types of click fraud
- What to look for when shopping for a fraud detection service
- How to improve your ad spend and generate higher quality clicks
Older Posts
Made-For-Advertising Websites Are Still Harming Advertisers (Exclude These 280+ Sites Now)
- June 3, 2022 2:58 pm
- by Fraud Blocker's Senior Editor
ALERT: MFA websites are dangerous. Use this list of 280 domains to exclude from your Google Ads display campaigns today.
How to Get a Refund For Invalid Clicks From Google Ads
- May 19, 2022 4:32 pm
- by Fraud Blocker's Senior Editor
Check out our step-by-step directions to getting a refund from Google Ads
Ad Fraud is a Problem Sellers Don’t Want to Solve
- April 5, 2022 9:11 pm
- by Fraud Blocker's Senior Editor
Ad networks are getting rich selling you their traffic, whether it is real or not.
The Most Expensive Google Ads Keywords in 2022
- March 8, 2022 5:30 am
- by Fraud Blocker's Senior Editor
See which keywords are the most expensive in 2022 and how to avoid paying for high CPCs.
Popular Articles
What is a Viewbot?
May 4, 2021 by Fraud Blocker's Senior EditorHow to Get a Refund For Invalid Clicks From Google Ads
May 19, 2022 by Fraud Blocker's Senior EditorWhat is a Click Farm?
June 1, 2021 by Fraud Blocker's Senior EditorThe Most Expensive Google Ads Keywords in 2022
March 8, 2022 by Fraud Blocker's Senior Editor