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Invalid Click Rate Benchmarks
Click fraud questions, answered
Beginner guides, practical tips, and market updates for professional PPC marketers.
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Click fraud is projected to cost advertisers over $170 billion annually by 2028. Learn more about the different types of click fraud, how widespread it is, and how to stop it today.
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Click fraud basics
New to click fraud? Start with these guides and tutorials
Domain Spoofing Explained: Learn How to Stop This Cyber Threat
Domain spoofing is a cyber attack where hackers use fake domains to impersonate legitimate websites or emails. Learn to prevent these attacks today.
Here’s How to Stop Fake Clicks From Wasting Your Money
Learn where fake clicks come from and how to remove them from your ad campaigns.
The 12 Most Common Types of Click Fraud
Here's the most common types of click fraud on the web today.
Competitor Click Fraud: Stop Rivals, Protect Your PPC Campaigns
Understand competitor click fraud and how to fight back. Get expert tips and tools to protect your ad spend.
What is Pixel Stuffing?
As global spending on advertising continues to increase, ad fraud becomes even more prevalent. Businesses are forced to devote portions of their resources to compensate for bad traffic, metrics, charges,…
What is Bot Traffic?
When most people hear the term “bot traffic,” they think of cybercrime or fake social media engagements from view bots. These are both common uses for bot traffic, but bots…
What is Invalid Traffic?
Invalid traffic has been skewing analytics data and costing advertisers money since digital advertising first took off in the 90s. Invalid traffic comprises any clicks or impressions that don’t represent…
What is Ad Stacking?
There are various ways to run PPC ad campaigns, with display ads often being seen as one of the most useful and engaging. And while display ads are creative way…
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Exclusive Research Report
Quantifying the Cost
of Ad Fraud: 2023-2028
This is in-depth report was produced by independent research firm Juniper Research who analyzed over 78,000 datasets of digital ad activity.
- Read a comprehensive 18-page report
- 22% of all ad spend is lost to fraud
- 30% of mobile ad spend is lost to fraud
- $23B is recoverable with fraud tools