Top 10 AI Marketing Tools You Will Actually Use
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Everything is now “AI-powered.”
It can be exhausting trying to find AI software that is actually useful so we hand-picked our top 10 list with the tools that have the best potential to get you real results.
Many tools over the years have been over-hyped. For example, remember Microsoft’s much hyped “Cortana”? And Amazon’s popular “Alexa” has largely just become a glorified jukebox. While these innovations have boasted to significantly improve our productivity, they often fall short, only to provide a mild improvement.
So this AI list is different than others you may find. It was not created by a bot. Nor is it a hype list of new companies that will likely end up being vaporware.
Instead, we did the hard work to review the latest AI marketing tools as well as inspect existing leaders that have added AI as a new feature.
Below is our hand-curated list of “AI” marketing tools. We hope you enjoy it
And once you finish reviewing them be sure to check out our other popular lists:
Already, relatively primitive AIs (LLMs) are already undercutting the equivalent of human labor by 1/100th of the cost and time.
Here are the ones that will ultimately be disrupted the most:
Here are the areas that are most impacted by AI:
- Stock photo generation
- Graphic design
- Data cleaning / preparation / manipulation
- Essay composition
- Legal advice / documents
AI marketing tools have the potential to revolutionize your business by dramatically increasing the speed and cost to produce a wide range of marketing functions, including data analysis, create development, content creation, campaign optimization and more.
Here are the areas that are most impacted by AI:
AI in Content Creation: AI’s role in content creation is transformative. From creating engaging headlines to writing email responses. AI-powered tools are simplifying the content creation process while ensuring consistency and quality.
AI in Art Creation: AI can be directed to work in a certain style or entirely autonomously. It can also assist artists by automating laborious aspects of the creation process, freeing them to focus on conceptual and creative tasks. AI not only supports traditional artists but also enables those without conventional artistic skills to engage in creative expression.
AI in Customer Service: AI enhances customer service roles by predicting customer behavior, automating tasks, and providing personalized customer interactions. With AI, businesses can maintain stronger relationships with customers by understanding and anticipating their needs.
AI in Analytics: Through AI, businesses can derive more profound insights from their data. AI-powered analytics tools can track user behavior, identify trends, and provide predictive analysis, helping businesses make informed decisions.
AI in Advertising: AI helps advertisers by enabling precise audience targeting, personalized ad creation, and performance tracking. Machine learning algorithms can analyze large volumes of data to understand consumer behaviors and preferences, leading to more effective campaigns. AI can automate A/B testing, optimize bidding in real-time, and generate insightful analytics for decision-making. It also aids in content creation, producing tailored advertisements that resonate with specific audiences.
By taking advantage of each of these areas, you can improve your analysis, customer segmentation and ultimately your ROI.
In this section, we will delve into the top AI marketing tools that can help you gain a competitive advantage. Let’s explore each tool’s features, benefits, and use cases.
The first two tools in our list are highly recommended. You will see immediate results that will produce extremely high quality content and at a fraction of the time and cost.
Jasper.ai is relatively new software that is an AI-powered writing assistant designed to help users generate content across a wide range of applications.
Whether it’s blog posts, marketing copy, emails, or creative writing, Jasper.ai offers unique AI technology to generate coherent, contextually accurate text based on user prompts. It’s also capable of rephrasing, summarizing, translating text, and suggesting keywords.
Simply put: Jasper.ai will save you time and money.
Copy.ai is a great alternative to Jasper.ai with similar features, but far cheaper.
A common complaint among Jasper.ai users is that the base plans have strict word limits with a limited set of features that you will need to upgrade to use the tool effectively. Copy.ai offers nearly identical user-experience and features but without this added friction (note: both base plans start at $49 /mo, excluding the free trials).
Unbounce has been around a long time, which is a testament to their staying power. They provide an awesome tool to help you build high-converting landing pages in minutes.
Their platform features a drag-and-drop builder, making it easy for you to design and customize web pages according to your needs. They offer over 100 templates, A/B testing functionality, and integrations with numerous marketing tools like CRM, email marketing, and analytics tools. It also includes features for improving page speed, mobile optimization, and conversion tracking.
Now, with new AI features, Unbounce can write copy for your landing pages with their “Smart Copy” feature. Visitors can also be automatically matched to your best-fit landing pages with their “Smart Traffic” AI tool. Unlimited color, font, and image insertion options make it easy to create branded messages that you can quickly publish to your custom web domain.
All landing-page tools aren’t the same. And Unbounce definitely leads the way.
Canva has been around for a while as well and it’s most known for being the go-to software to create quick and professional design assets for your marketing efforts in minutes.
They’re core product is a drag-and-drop tool to design an ad from scratch with thousands of creative templates to choose from. You can also invite collaborators on your team to help or approve designs, manage brand assets, and give feedback.
But now Canva has added the power of AI to instantly create custom images from text prompts or to write spectacular copy in seconds, adding more horsepower to an already incredible tool.
5. Figma + Diagram
Figma remains the 800lb gorilla for web designers. It’s primarily used to generate UI and UX designs for applications and websites and many designers have transitioned from Photoshop and Illustrator to use Figma instead.
And now Figma just keeps getting better by adding a TON of very useful AI features that designers will love ❤️.
Within the app, you can now use AI to instantly generate SVG icons and images, write copy and headlines, label designs and much more within their award-winning UX builder.
If you aren’t using Figma, just sign up now and thank us later.
Simply put: “Generative Fill” will blow your mind 🤯
Adobe is still a classic tool that top designers have been using for many years. But there newest AI feature called “Generative Fill” has been making headlines.
Generative Fill adds and creates images and backgrounds with appropriate shadows, reflections, lighting, and perspective that gives you stunning results with little to no editing.
I can’t even explain it properly, simply check out these examples videos:
Here’s an example of an album cover where Photoshop AI’s “generative fill” is used to extrapolate the the original cover to create the surrounding image without any prompts from the user.
Here’s the results from a few other album covers. These are made in seconds based only on the existing cover.
Nirvana – Nevermind (“Generative Fill”):
Bruce Springsteen – Born in the U.S.A (“Generative Fill”):
The Weeknd – After Hours (“Generative Fill”):
First off, let me say this tool isn’t perfect, but we put it on our list because they have a lot of potential.
You can easily build banner ads in seconds using their templates and their new AI integration quickly provides headlines and ad copy. We don’t love their templates, per say, and Google Ads has a built-in feature that can also create banner ads for you, but this one is definitely worth checking out, especially if you’re designer is short on time.
We actually use this at Fraud Blocker and it has been a tremendous help in resolving issues for our customers quickly and with high quality responses.
Intercom.com is a robust customer relationship management (CRM) platform that offers a suite of messaging-first products for businesses through various channels such as live chat, email, social media, and mobile messaging.
Their new “FIN” feature is an AI chatbot that is based on your existing knowledge-based and your website content (including your blog). By directing the AI to use those documents as reference points, it provides very accurate responses to your customer’s questions or issues.
Definitely give FIN a try, especially if you already use Intercom for it’s CRM features.
AIPRM is your cheatcode to SEO success.
I’ll cut to the chase: you can enter any article on the web and it will re-write it with BETTER SEO.
Want to write better content then you competitors? AIPRM will review the content on their blog and re-help you outrank theirs in seconds.
We’ve used it and it’s incredible.
It works by providing pre-made, highly detailed text prompts to ChatGPT to write articles based on an existing one. It will provide perfect H1 tags, copy, and descriptions with amazing precision.
It does a million other things, but we found that feature isn’t offered elsewhere and is well worth the small fee.
Fotor.com is an online photo editing and graphic design platform. It provides an array of tools for enhancing images, creating stunning visuals, and building professional-grade designs. Features include photo effects, portrait retouching, collage making, and a comprehensive design module to create social media graphics, posters, and more.
Now Fotor’s has an AI component which allows you to generate and edit photos with a simple, easy-to-use interface. If you’re not comfortable with Photoshop or Figma, then Fotor is likely your next best friend.