Top 10 Powerful PPC Tools You Can’t Live Without
[This post was originally published on July 26, 2021 and updated on June 19, 2023]
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Pay-per-click (PPC) campaigns in competitive industries can be much more intricate than writing a snappy headline. To learn what converts and what shows up at the top of the search engine results pages (SERP), you need advanced analytics and insights into content and other PPC campaigns from around the web.
The following are the ten most critical tools for optimizing your PPC campaigns to achieve maximum visibility, conversion, and ROI. These solutions range from page builders to productivity pipelines to click fraud blockers. If you’re interested in improving your return on ad spend (ROAS) and reaching more consumers with each campaign, take a look at some of our favorite PPC tools.
Jasper AI represents a giant leap forward in the realm of marketing and content creation.
At its core, Jasper AI is an AI-powered tool designed to streamline the content creation process. In an instant, you can create long-form blog posts, improve your existing content SEO, write headlines for ads and more. You can even use it to create images for any of your marketing needs.
The speed and quality in which you can create content allows you to save a ton of money on writers and expensive SEO firms. It can also help you increase your engagement and conversion rates, all while you and spend your valuable time on other projects.
Unbounce is an awesome tool to help you build high-converting landing pages in minutes.
They offer over 80 landing page templates and each template is optimized for lead capture and sales. You can also create drag-and-drop templates with no coding skills and A/B test your campaigns to optimize ROI.
Now, with new AI features, Unbounce can write copy for your landing pages with their “Smart Copy” fewature. Visitors can also be automatically matched to your best-fit landing pages with their “Smart Traffic” AI tool. Unlimited color, font, and image insertion options make it easy to create branded messages that you can quickly publish to your custom web domain.
Canva has always been the go-to software to create quick and professional design assets for your marketing efforts in minutes.
They’re core product is a drag-and-drop tool to design an ad from scratch with thousands of creative templates to choose from. You can also invite collaborators on your team to help or approve designs, manage brand assets, and give feedback.
But now Canva has added the power of AI to instantly create custom images from text prompts or to write spectacular copy in seconds, adding more horsepower to an already incredible tool.
SEMrush gives you instant insights into your competition’s search engine marketing (SEM) performance with domain backlink profiles and other tools to track and analyze competitor sites and marketing strategies. It’s also a leading SEM tool for your own domain, offering access to over 20 billion high-performance keywords in 130 countries and recommendations to improve your content and SEO.
Apart from data and recommendations, SEMrush is a platform where you can create and track PPC campaigns, draft and schedule social media content, and draft and schedule reports. This is the tool to use if you’re looking to integrate reliable competitor data into your SEM campaigns.
Ahrefs is an “all-in-one” SEO platform where you can audit your site to assess your current search engine optimization, analyze competitors, identify the best keywords for your upcoming content, explore high-ranking content across the web, and track your progress as you make SEO improvements. All the tools in Ahref’s toolset are intuitive, so even the greenest junior marketers and SEO experts can navigate them.
BuzzSumo reveals the most shared content and lets you sort by keyword, niche, author, site, period, social network, and more. You can even filter out words to narrow your search to more precise content. For PPC purposes, this information can be used to develop your headlines and descriptions.
Along with articles and content from around the web, you can use BuzzSumo to monitor your own content performance and discover which publications and campaigns achieve the most engagement. According to BuzzSumo’s Home page, they are the “world’s largest bank of social engagement data… built on insight from 8+ billion articles.”
Click fraud is the worst bot issue in PPC advertising. Click farms and click bots, whether commissioned by your competitors or by the ad companies who receive your payments, will drive your ad spend through the roof with no conversion or ROAS to speak of. Fraud Blocker uses proprietary algorithms to detect and disarm malicious bot traffic while allowing beneficial bots like Google crawlers through without any issue.
Related: What are click bots? →
Whether you need to learn about PPC advertising or any other digital marketing topic, Neil Patel is the place to learn. Neil has been recognized as a NY Times bestselling author, Forbes Top Ten Marketer, Entrepreneur Top 100 Brilliant Company, and a top 100 entrepreneur under 30 by President Obama. In addition to online literature about every marketing endeavor you might take on, Neil Patel also offers tools to help you get the job done and services to get it done for you.
Tracking your phone calls informs your marketing of the most effective “call now” campaigns. CallRail provides the analytics you need to optimize marketing and provides a platform where you can keep all of your calls, text, requests, and leads in one place. You can also automate your call transcripts with AI. CallRail marketing analyses are advanced and customizable for the unique and specific needs of your business.
The platform is a self-paced rollout that starts with core tools for call analytics and offers flexible access to additional tools, like the lead center, transcripts, and form tracking, as needed. This approach allows you to onboard and start implementing data quickly. By integrating customer communications and marketing analytics, CallRail reduces the need for multiple patchwork solutions.