As global spending on advertising continues to increase, ad fraud becomes even more prevalent. Businesses are forced to devote portions of their resources to compensate for bad traffic, metrics, charges,…

When most people hear the term “bot traffic,” they think of cybercrime or fake social media views. These are both common uses for bot traffic, but bots themselves are not…

Invalid traffic has been skewing analytics data and costing advertisers money since digital advertising first took off in the 90s. Invalid traffic comprises any clicks or impressions that don’t represent…

Phishing is a type of fraud where scammers send emails pretending to be from reputable organizations like Apple, PayPal, and the IRS. The goal is to get you to share…

A bot is a software application that is programmed to perform repetitive tasks automatically. Some bots provide convenience, like Siri and Cortana. Other bots imitate human behaviors to execute fraud.…

Cost-per-thousand (CPM) and pay-per-click (PPC) advertising are types of paid digital advertising based on impressions and clicks. The customer will pay a predetermined fee for every click or every 1,000…

A click farm is a workforce whose job is to click on paid display ads for their employer, known as the fraudster, click farmer, or click farm master. They can…

Streaming platforms like Twitch, Mixer, and YouTube have recently exploded in popularity, creating the opportunity for the more popular content creators to bring in ad revenue and paid promotions. The…